KFC has taken fast food in a different direction by issuing a range of gift cards.

The gift cards have been met with some controversy from nutritionists, but the franchise said they are providing a convenient and well-received product.

KFC has promoted the gift card by marketing them as a fresh new way to say happy birthday or congratulations.

The gift cards range in value from $10 to $500 and the balance can be checked online.

KFC Queensland spokesman John Hands said the KFC Gift Card was unveiled in 2010 in Queensland and Tweed Heads.

“The card was introduced forconvenience and has proven popu- lar with customers, most of whom purchase a value of around $20,” Mr Hands said.

“Gift cards are common practice in the retail industry, and with fast-moving consumer goods companies internationally.

“The $500 limit was set to ensure that no transaction was allowed over that amount and is aimed at catering orders which represent a small proportion of KFC's business.”

Author of Portion Perfection and designer of the Portion Perfection Product range Amanda Clark said the gift cards may lead to unhealthy food choices.

“I feel it's giving the gift of bad health, it's enabling someone to eat fast food,” Ms Clark said.

“Gift cards make it easier for someone to make unhealthy choices, because they have to spend the money in that place.

“When I first saw the cards I thought they were a ridiculous idea; they promote unhealthy habits.”