THE Gold Coast Titans and Premier Partner iSelect have launched what is an innovative initiative for Saturday's NRL clash against Melbourne Storm at Skilled Park.
Fans will be offered a free ticket to the club's next home game if the team does not celebrate a win.
The iSelect "Home Win Guarantee" creates a win-win situation for Titans fans, with those attending the Storm match at Skilled Park either celebrating a victory with their team or given free tickets to the club's next assignment against the Bulldogs in Round 5 (Sunday, April 1).
Titans officials believe it is the first time in sporting history that such a win guarantee has been made by a sporting organisation or one of its major sponsors.
The promotion, which will act as a one-off for this weekend's match, is open to only fans who have paid for a ticket in the general seating bowl to this Saturday's game.
The concept is the brainchild of iSelect chief marketing officer David May, who passionately felt the club needed more support in the stands from the Gold Coast community to start the 2012 season.
"We're excited about the Titans. They had a great off-season, a fantastic win against the Cowboys and we're now looking forward to a win against the Storm," Mr May said.
Titans managing director Michael Searle said it was exciting to see the club's sponsors showing their passion for the club with such an innovative concept.
"This is a unique win-win situation for everyone that will hopefully encourage more fans to get to the game on Saturday to cheer on their team," Mr Searle said.
The Titans take on the Storm at 5.30pm (NSW).