FUNKY and chic no longer comes with a designer price tag in the case of the Fiat 500.
A new range has been released, with the new entry-level Pop starting from $14,000 drive-away.
After years being confined to a niche market, the company's Australian distributor is dragging Fiat into the mainstream via its pin-up "bambino" model.
The Fiat Chrysler Group officially took shape here one year ago, and the fledgling company is celebrating with this new 500 range and a rapidly growing stable which also includes Alfa Romeo.
And while prices have also rolled back within the Alfa range, the new 500 range will send shockwaves through Australia's ultra competitive motoring industry.
President and CEO Veronica Johns said while her team was excited about the low prices, Fiat hadn't compromised on performance, safety or comfort.
"With a starting price that delivers amazing affordability, the new Fiat 500 range defines accessible exclusivity for a premium European vehicle," she said.
For $14,000 you don't expect to be in the lap of luxury, but on the standard inclusions list are a six-speaker MP3 compatible CD stereo with USB input, electric windows, Bluetooth phone connectivity, trip computer, air-con and height adjustable steering wheel.
All models have a five-star safety rating, along with seven airbags, stability control and anti-lock brakes.
In the Sport you add a body kit with a rear spoiler, 15-inch alloys (up from 14-inch steelies on the Pop), fog lights, and extra athletic touches like a button to up the acceleration ante, special seats and sports steering wheel.
The range-topping Lounge also has a fixed glass roof with sun blind, climate controlled air con, a stop-start system, chrome bumper accents and multi-spoke alloys.
Model: Fiat 500.
Details: Three-door front-wheel drive light-size hatch or cabriolet.
Engines: 1.2-litre four-cylinder petrol generating maximum power of 51kW @ 5500rpm and peak torque of 102Nm @ 3000rpm; 1.4-litre four-cylinder 74kW @ 6000rpm and 131Nm 4250rpm; 0.9-litre turbocharged two-cylinder 63kW @ 5500rpm and 145Nm 1900rpm.
Transmissions: Five or six-speed manual; Dualogic automatic.
Consumption: 5.1 litres/100km; 6.1L/100km; 3.9L/100km.
Pop (m) $14,000 drive-away
Pop (a) $15,500
Sport (m) $16,900
Sport (a) $18,400
Lounge (a) $20,300
500 Gucci (a) $23,200
Pop (a) $17,900
Sport (a) $20,800
Lounge (a) 22,700
Gucci (a) $25,650