GALLERY: Cooly Rocks On already looking good for next year
COOLY Rocks On is set to be bigger and better than ever next year with more than 60% of Tweed-Coolangatta accommodation already booked ahead of the June event.
The nostalgia festival manager Phil Villiers told the Tweed Business Chamber breakfast on Tuesday this year's event, held from May 29 - June 8, had injected a massive $6.3m into the Tweed economy.
Mr Villiers said the annual event, created in 2011 after its predecessor Wintersun moved to the NSW Central Coast, boasted its highest attendance since inception this year, with 115,000 visitors including tourists from New Zealand and Italy.
"Last year we spent nearly $25,000 into accommodation in Tweed motels and holiday parks for all of our artists, so the Tweed did very well," Mr Villiers told the chamber.
Mr Villiers said Twin Towns, South Tweed Bowl, Seagulls, South Tweed Sports and Tweed Golf Club all played a role in presenting the 2015 event.
"Tweed Shire Council has been a wonderful supporter, of course, and one of the precincts was the redeveloped Jack Evans Boat Harbour," he said.
Mr Villiers said all hotel accommodation from Kirra to the Tweed coast was sold out by March ahead of this year's event, while 60-70% of accommodation in the main Tweed-Coolangatta precinct had already been booked out for next year.
Scoot Airlines, which has previously worked with Destination Tweed to bring food bloggers to the region, will partner with the festival and plans to encourage Singapore tourists to travel to Cooly Rocks On 2016.
Next year's event will have large screens along the Marine Pde and Griffith St precincts showing audio-visual presentations from the 50s and 60s, from entertainment through to old TV ads.
"Trust me folks, this is a monster, monster big event," Mr Villiers said. "It's become a major signature event for the Southern Gold Coast and Tweed."
- The festival spent $70,000 on adverting and public relations, with an output estimated worth $1.35m.
- Last year's event had 1300 cars, worth $30m dollars and in total injected $35.6m injected into the Gold Coast-Tweed tourism sector.
- Tourists spent an average of 4.6 nights staying in the region for the event