Menu
Lifestyle

Hyundai's Genesis brand goes it alone

LUXURY RIVAL: The winged Genesis badge will now be a standalone brand, it being to Hyundai what Lexus is to Toyota and Infiniti is to Nissan
LUXURY RIVAL: The winged Genesis badge will now be a standalone brand, it being to Hyundai what Lexus is to Toyota and Infiniti is to Nissan

DID you know we have more than 50 different passenger car brands for sale here in Australia?

Well, how about another to add to the list?

Hyundai has announced that from December Genesis will be a standalone brand, much like Lexus is from Toyota, with these premium models competing "with the world's leading luxury car brands".

Genesis will operate alongside the Hyundai marque, with the Korean manufacturer saying it will launch six new Genesis models by 2020, named by combining the letter "G" with a number, 90, 80 or 70 etc, representing the segment.

The all-new global Genesis models will be badged with a new wing-type emblem, which is a redesign from the version used on the current Genesis model sold in Australia, to cement the new cars as a collective family of luxury models.

NEW BRAND: Genesis will launch six new models globally by 2020.
NEW BRAND: Genesis will launch six new models globally by 2020.

Exactly when Australia will welcome the new Genesis models remains unclear, with the announcement stating the luxury cars will initially go on sale in the Korean, Chinese, NorthAmerican and Middle Eastern luxury car markets, before expanding to Europe and other parts of Asia as the model range grows to full strength.

So what can we expect of Genesis cars? We are told the brand will embody four key aspects: human-focused innovation, refined and balanced performance, athletic elegance in design and hassle-free customer experience.

On the final point, it was said Genesis "will distance itself from the traditional technological overload of brand-focused competitors, concentrating instead on a personalised experience".

It was also said that from mid-2016 Luc Donckerwolke - previously responsible for the design of Audi, Bentley, Lamborghini, SEAT and Skoda - will lead the Genesis design division.

Topics:  cars news future models hyundai luxury



Pony club's gear on the move

Murwillumbah Pony Club have welcomed their new equipment trailer.

Murwillumbah Pony Club welcomes new equipment

Marine Rescue leads to life of memories at sea

BON VOYAGE: Bernie Gabriel reflects on his time in the Marine Rescue NSW Service.

Bernie Gabriel looks back on early days.

Local Partners

Cost of having children soaring sky high

PARENTS-TO-BE have been warned that it’s now more expensive than ever to bring a child into the world, and competition among parents is driving up the price.

These are the sex capitals of Australia

Sex is in demand.

Data reveals surprise Australian suburbs where people want sex the most

Aussie couple road tests hotels by having sex in them

Justin and Jess have revealed their steamy hotel experiences.

They won a comp to share stories of getting lucky in hotel rooms

‘I have slept with 100 people’

The documentary is one person’s quest to track down their 100 past sexual encounters

Documentary counts down one person’s full list of sexual encounters

Pregnant Erin Molan hospitalised

Erin Molan has been announced as the new host of the Footy Show. Picture: Jonathan Ng

She collapsed, hitting her head on the ground

Botched jump led to years of hell

Hilary Judith nearly died in a skydiving accident. But that was only the start of the trauma.

Her body was reliving the accident, over and over again