Anthony Idle has the experience of both big business and his own small business to back up his latest venture of Balance Business Coaching.
Anthony Idle has the experience of both big business and his own small business to back up his latest venture of Balance Business Coaching.

Get balance right for business

ANTHONY Idle knows what it's like to feel like you've lost it all.

That's what makes him such a successful business coach.

Years ago Mr Idle moved to the Tweed to establish BlueScope Lysaght, a business of BlueScope Steel at Chinderah.

BlueScope was so impressed it sent him to the United States to work as a general manager.

Unfortunately that business failed under the pressure of the global financial crisis, and Mr Idle moved his family back to their home at Cabarita where he started Balance Business Coaching.

“Because neither of us had jobs, coming back I started up my own business,” Mr Idle said.

“Luckily we had kept our house here, because we love the Tweed, and I wanted the kids to have that beach lifestyle.

“Jodie and I are a mum-and-dad small business, which means we have to walk the talk.

“Everything we do is what a small business has to do.”

Mr Idle believes the Tweed is an area set to boom with business in the future.

“The region has great things going for it,” Mr Idle said.

“We've got a wonderful lifestyle and we're just below the Gold Coast, so it's just going to get bigger and bigger.”

And his top tips?

“Networking and exposure are vital at the beginning,” Mr Idle said.

“Newspapers, internet marketing and awareness are the most important thing.

“Then you have to make sure you give great value and great service so the clients you do get will generate testimonials and referrals.

“And don't get locked in or sign up to 12-month coaching deals.

“Our purpose is to set the minds of people at work free, there's too much stress everywhere.”



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