Glamorous label exposed at event
GOLD Coast based swimwear designer Joanne Rahn is diving in the deep end and taking her high-end label Glamorous Life to one of Australia’s biggest trade shows next month.
Sydney’s Fashion Exposed, held this month, showcases eight lucky designers and their collections, putting them in a prime position to be picked up by the numerous buyers, boutiques and retailers that will be present.
“It’s a real highlight for me, it’s amazing to have been chosen,” Ms Rahn said.
“As a designer, you can love your own collection, but it’s always great to have that validation that you are headed in the right direction.”
Ms Rahn described her collection as luxurious, opulent and all class and had high hopes that showcasing at the premier trade event would boost the label’s profile.
The biannual Fashion Exposed event is a great opportunity for the fashion industry to meet, source and buy collections from over 1500 Australian and international brands.
“It’s hard times for retail at the moment, but hopefully exposing the label to the industry will generate interest, resulting in sales,” Ms Rahn said.
Glamorous Life’s collection will show alongside labels Seaspray, Tarocash, Lara Hall and Little Sparrow.