Go Vita owner Michael McGeorge with his daughter Brittney McGeorge, now has a store in Maryborough as well as Hervey Bay.
Go Vita owner Michael McGeorge with his daughter Brittney McGeorge, now has a store in Maryborough as well as Hervey Bay. Stephanie Kay

Family health food business expands into M'boro

IN SEARCH of a better lifestyle the McGeorge family packed their bags and left Brisbane to enjoy life on the Fraser Coast.

In March 2004, they opened Go Vita Hervey Bay.

Almost 10 years later the family of four has a second store, after Go Vita Maryborough opened for business in November.

Go Vita specialises in health food, including gluten-free items, as well as natural beauty products and traditional gym and sport consumables.

Dad Michael McGeorge said son Byron, who is now 18, had been serving customers since he was nine.

He said his two kids, Byron and 16-year-old Brittney had grown up working at the store.

"There's not a lot they don't know either," Michael said.

"We're a health food store and we try to make a point of difference from what else is available in the community.

"Most of what we have (are) health food store-only products."

Michael said he and wife Linda had more than 20 years' pharmaceutical industry experience each.

He said although Go Vita was a franchise, it was more like a buying group.

"We're all independent and we can adjust what we stock for the community," he said.

Michael said Go Vita had a lot of products unique to its brand.

He said the response since setting up shop in Maryborough had been really good.

Michael said a wide variety of the community had shopped at Go Vita Maryborough since it opened.

"There are older people who are interested in their health and there are young people who are into their sport nutrition," he said.

And as for those with pre-conceived ideas about health food shops?

"We're a lot different to the old alternatives stores that were known as health food stores," he said.

"What we have is new and innovative."

Michael said his favourite thing about owning two Go Vita stores was the customers.

"Generally they're people who are interested in their health, so they're better people," he said.

Michael said it was important people keep their health in check.

"It's a lot less expensive to have better health than it is to be ill, so preventive works out better," he said.



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