Chamber boss tells businesses to embrace digital or sink
THE who's who of business met for the Tweed Chamber of Commerce's monthly breakfast at Tweed Heads Bowls Club this morning.
Chamber president and Tweed Heads Good Guys owner Rory Curtis set the tone by telling attendees the businesses in Tweed were "under attack from digital pirates."
He warned business owners in Tweed to get smarter when it comes to technology or they will sink, rather than swim.
The prominent business owner also told the crowd it was imperative they checked their business name was trademarked as the process and laws will change on April 15.
"Your name isn't trademarked if you hold a business registration," Mr Curtis said.
National Broadband Network corporate affairs community relations officer Tony Gibbs explained how the new network would benefit businesses in the Tweed.
He said it would take sometime before the new network was fully rolled out.
It will include a fibre cable to reach people in areas of 1000 people of more, wireless for towns of less properties and connections via the new satellite for remote properties.
Stacks Law Firm partner Nathan Luke said review websites were crushing some businesses that did not have a back up plan to counter complaints.
"Online review sites can be a real issue for business and the use of the internet is so important," he said.
"Some businesses have had reviews and they aren't even aware they've been given them.
"These people are anonymous and more and more people are going online to give a review."
Mr Luke said legally it was a long and expensive process to fight these companies to get the information of the reviewer.
But it is possible to find them and sue for damages depending on the comments they made.
Tweed police crime co-ordinator Sergeant Stuart Crawford gave the business leaders an update of crime in the area and reminded everyone to make sure their smartphones had free tracking software installed because you never know when it might come in handy.
Max Potential executive coach Carolyn Bryant also spoke about the company's youth coaching program in the Tweed.
For more information on the chamber visit their website tweedchamber.com.au.