Green and good for business
GOLD Coast business woman Belinda David-Tooze made an eco-friendly stance when she was recognised as a Business Woman of the Year award finalist last week.
Her five-year-old business Envirosax was the first to sell reusable fashion bags as an alternative to the generic reusable bag and has grown to international success.
“Green bags were so ugly and bulky and I thought I could do better,” Mrs David-Tooze said.
The Currumbin-based entrepeneur was nominated for the innovation and business owner categories in the Telstra Business Woman of the Year 2009.
Mrs David-Tooze said 4400 Queensland applicants entered the awards and she was among 24 Queensland finalists.
With a design and marketing background, she was among the top five finalists for business owner and top four for innovation in the state level awards in Queensland.
Although she did not win in either category, Mrs David-Tooze said the nominations were a personal success. “It has been a personal journey but I couldn't get by without my staff,” she said.
She said her innovation category nomination could be attributed to the unique design of the bag, which could be rolled up.
The business owner category recognised Ms David-Tooze efforts to make the business so successful.
“At times I worked through until 2am, slept for a few hours and got up again at 6am to keep working until I could afford to pay staff,” Mrs David-Tooze said.
She said the Burleigh Heads-based business employed 30 staff worldwide with distribution of the eco-friendly bags to 57 countries.
“We use eco-friendly dyes and ensure no heavy metals or chemical residue is in the bags,” Mrs David-Tooze said.
Envirosax products are made from a range of materials including polyester made from recycled materials, hemp, bamboo and organic cotton.
For more information, visit the Envirosax website.