Groovy shades inspire popular fashion trend

A COLOUR explosion is sweeping  wardrobes across the nation - well at least our bottom halves.

It seems we can't get enough of the trend for happiness-inducing, smile-worthy bright jeans and pants, with residents of all ages proudly donning the eye-catching duds.

Kristie Usher, Volcom regional manager, says the brighter bottoms were flying off the shelves.

"To us it's big," she said.

"From your little grommies to anyone, they all want them.

"Even my father-in-law wears them. He's in his 70s and he's happy."

Mrs Usher said the trend was great because men and women were both embracing coloured jeans.

When it comes to the lads she said poppy, mustard and khaki coloured jeans were the pick.

"They're more into the deeper colours," she said.

For the ladies bold, bright colours were the big sellers.

"We sell a lot of cobalt blue, lime green and watermelon."

Southern Cross University sociologist Dr Maarten Rothengatter said today's popular colours could be linked back to the fashions of the '70s and '80s.

"The nature of global capitalism is to continue to produce goods and get rid of them," Dr Rothengatter said.

"Designers are trying to tap into some form of sentimentalism and nostalgia to get consumers to purchase the mass produced goods."


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