Kirra landmark gets to the point

A 30-METRE surfboard will be built at Kirra in an attempt to restore the area as a world-famous surf destination.

The giant surfboard motif will adorn the new $80 million Pure Kirra apartments to be built later this year.

The $500,000 structure is part of Brisbane-based developer Pikos Group's contribution to the Gold Coast City Council's streetscape project, which recognises the historical significance of Kirra Point as a world-class surf break.

The Pikos Group is currently working up designs for the surfboard with a local board manufacturer, which will be lodged on the side of the 13-level apartment building, and provide another landmark for the rapidly transforming Kirra precinct which has undergone more than $500 million in beachfront development.

“The inclusion of the artwork demonstrates our strong commitment to enhancing the aesthetic appeal of Kirra and acknowledges the attempts being made by the community to restore Kirra as a world-class surfing destination,” Pedro Pikos said.

“We believe the ongoing success of the Kirra precinct is inextricably linked to the return of Kirra Point.”

Mr Pikos said such a bold statement is relevant considering Kirra's colourful history.

“The surfboard will pay homage to Kirra's unique surf culture and, like Kirra Surf at the entryway to the Kirra esplanade, we believe it will become an instantly recognisable landmark,” he said.

The announcement came after politicians at all levels recently vowed to restore Kirra as a surf destination.

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