LABOR leader Bill Shorten is asking everyone to donate at least $7.30 to save the ABC from funding cuts.
Federal Labor has launched an online "fighting fund" to gather donations to kick-start a pressure campaign on Communications Minister Malcolm Turnbull over the cuts.
They plan to use the funds to letterbox drop Mr Turnbull's electorate of Wentworth, bombard his office with phone calls and buy advertising in his local area.
Mr Shorten says more than 27,000 people have already signed a petition opposing the $504 million cuts.
Last week, the minister said the taxpayer-funded ABC would see a 4.6% reduction in funding over the next five years to save taxpayers $254 million.
Today, ABC's Managing Director Mark Scott said about 400 staffers - about 10% of its workforce- are now facing redundancy.
Play School presenter, Rhys Muldoon has agreed to add his voice to the campaign by recording a phone message for the voters of Wentworth this week so everyone in Malcolm's electorate is asked to speak up for the ABC too.
However, Mr Shorten wants Australians to help pay for the campaign by donating via Labor's website.