TAKING the bub for a walk has never been more manly.
In fact, blokes will be champing at the bit to take their youngster for a walk with this bad boy.
Skoda has unveiled the "RS Mega Man-Pram" - a high performance baby buggy that has been designed to provide the ultimate transportation experience.
It stands 1.5 metres high, features wing mirrors, hydraulic suspension, 20-inch alloy wheels, oversized brake callipers, anti-stress grips and a headlamp beam for night walks. Tots lucky enough to be carried on board can look forward to "sports-style upholstery" and "adjustable lumbar support".
But don't expect it to be coming to a baby store near you, the buggy's reveal was part of an international launch of the Octavia RS - the fastest Skoda ever - and the company gave a team of engineers the task of bringing the same qualities that go into the car to other everyday objects.
These included the RS Man-Pram and were highlighted in a new ad launching the third-generation Octavia RS.
A Skoda-commissioned survey of 1000 dads found that two thirds (76%) admitted they would spend more time pushing baby if they had access to a higher spec and more stylish buggy.
The Skoda survey of British dads uncovered the most desirable additions to a high tech stroller which were reflected in the RS Mega Man-Pram design.
"The RS Mega Man-Pram proves what you can do when you take the RS vision off road and drive it straight into the nursery. We used it in the new Octavia RS TV ad because we wanted to bring to life the idea of enhancing the performance of everyday objects. The high tech-buggy gives a tongue in cheek sense of what you could experience if you RS'd your life," Skoda UK's Heidi Cartledge said.
The pram's full spec includes;
■ Wing mirrors
■ High-spec brakes including brake lights
■ High-beam headlamp
■ Hydraulic suspension
■ 20-inch alloy wheels
■ All-terrain tyres
■ Oversized brake callipers
■ Anti-stress push-bar grips
■ Sports-style upholstery
The 'RS Mega Man-Pram' features in the new advert for the Octavia RS, which has debuted exclusively on YouTube http://youtu.be/BgZluCEBS6w.