Law firm issues drink-drive warning as Easter approaches

A NATIONAL law firm has unveiled a new road safety message - if you hop into a car with a drink-driver behind the wheel, you could risk your compo.

Personal injury lawyers Slater & Gordon released the warning ahead of the Easter break, a time when road crashes spike across the country.

Queensland lawyer Karen Simpson said by knowingly climbing into a car with a driver who had been drinking could show the passenger was being negligent - behaviour that would erode any potential compensation pay-out.

"What this means is, if you get into a car with a driver who is over the legal blood alcohol limit and you are involved in a motor vehicle accident, you may not be entitled to the normal levels of compensation," Ms Simpson said.

"This could risk vital access to medical treatment and rehabilitation which helps support people while they are injured and unable to work."

The unusual safety message appears to closely mirror the current anti-drink driving campaign by the Queensland Government - Think Before You Drink.

The ads show a man looking at his reflection - in one ad it's a car mirror, in another a bathroom mirror - as he weighs up the risks of driving while drunk.

A researcher, barrister and forensic psychologist with the Centre for Accident Research & Road Safety said Slater & Gordon's safety warning could be an effective one.

Dr Gavan Palk said although there was obviously no research on how people would respond to the message, young men often reacted better to scenarios in which they could see themselves.

"If young males could relate it to themselves, thinking 'I'll lose my licence' or 'I may not get compensation out of this', it could be effective," he said.

"Queensland road deaths blamed on drink driving have remained almost static since mid-2010 - the figure sits at 52 for the 12 months to February this year.

The Queensland Police Service declined to answer questions.

Drink driving is considered one of the "fatal five" by the QPS, alongside being distracted while behind the wheel, not wearing a seatbelt, driving tired and speeding.

Plan to reschedule Bluesfest ‘well advanced’

Premium Content Plan to reschedule Bluesfest ‘well advanced’

Pollie reveals plan to save the event, while readers debate the possibility of...

LIST: Where you can go to an Anzac Day service this year

Premium Content LIST: Where you can go to an Anzac Day service this year

Not every town on the Northern Rivers will have a service this year

'Rare as hen's teeth': Top Byron Bay site up for sale

Premium Content 'Rare as hen's teeth': Top Byron Bay site up for sale

The agent has touted ‘solid returns’ from property’s ‘key tenant’