Listening to hearing need
PARTHO Paul (known as Paul), who owns Australian Audiology at Tweed City Shopping Centre, is set to open a new outlet over the border and has ambitious, long-term plans to have a presence in every shopping centre in the country.
What inspired you to open up your own business?
I graduated in Audiological Sciences in 1998. I was the only one in my batch who was selected to work for a reputable Danish hearing aid manufacturer Widex. They trained me on all aspects of hearing aids and best clinical practice. I discovered a completely different commercial aspect of audiology. I found that clinical best practices were overshadowed by profitability with ever- increasing hearing aid sales targets, and business growth.
What do you most enjoy about operating your own business?
I love the fact that I am free to do the right thing for my clients. I work for my clients’ interest and my own, not for shareholders.
What is the biggest challenge in operating a business in Tweed?
To rejuvenate the faith in hearing health care and hearing aid practitioners. People around Tweed have had several miserable experiences with hearing aid providers. As a result, premium hearing aids land up in the drawers never to be used again.
What is the biggest advantage in operating a business in Tweed?
People are taken by surprise that the old Australian values long forgotten in the big cities still do exist. People still greet each other raising their hats and winking an eye to an unknown passerby.
What are your future plans for the business?
We are shortly opening our second clinic in Northern Gold Coast and looking to expand our business in every major shopping centre around the country. We believe that establishment of our clinics in shopping centres makes our business easily accessible to all. In addition people can get easy and quicker hearing aid servicing and cleaning while they finish their shopping. The company believes in social responsibility and is willing to support community events at the ground level around Tweed.
We also run a local hearing aid bank to support members of the public who are unable to procure hearing aids due to financial reasons.