Lots of bling for formal dresses
SWEETHEART necklines, rhinestones and shades of watermelon are the most popular elements for formal dresses in 2012.
Formal time is just around the corner for grade 12 students and the trends for girls this year are sparkles, something that flows and lots of detail, according to FGF Bridal Collections owner, Nikki Waters.
With her showroom based in Tweed Heads, Ms Waters said the trend for formal dresses changes every year but purple remained the number one colour however, ball-gown styles were slowly going out of fashion.
"These days girls are looking for strapless or low backs, vibrant colours and lots of bling," Ms Waters said.
It's every teenage girl's day to shine, and Ms Waters said it makes them competitive.
"We get girls and their friends arguing about the colour or style of dress, saying 'I saw it first'," Ms Waters said.
The online market for overseas formal dress makers was another growing trend, Ms Waters has seen.
"Online is killing the industry," Ms Waters said.
"I get three to four girls a week come into my showroom and tell me they bought a formal dress online and it didn't turn out like the picture, or they had paid for the dress and the website shut down," Ms Waters said.
Like most formal dress shops, FGF Bridal Collections take a record of what high school student has bought what dress so the chance of a copy cat moment is ruled out.
Formal sales pick up around July, and this year female grade 12 students have come from Casino and Brisbane to design their dress in Ms Waters showroom.
"Because online is becoming such a threat, we have to ensure we keep dresses at reasonable prices," Ms Waters said.