Market share down to a tea
MADURA Tea's latest cuppa is already turning heads weeks ahead of gracing the supermarket shelves yet.
The yet-to-be-released green tea with lemon myrtle has earned the Murwillumbah tea producers a spot as a finalist in the 2009 Food Challenge Awards in the Non-Alcoholic Beverages category.
Madura Tea national marketing and public relations manager Ray Fien said it is the latest tea product to be released in four years.
“It's a brand new product for us and I think it's one of the best flavours we've produced,” Mr Fien said.
“I think it has got a great chance of winning us the award.”
The annual Food Challenge Awards are organised by Food Magazine and are open to entrants throughout Australia and New Zealand.
They recognise and reward food and drink processors that most successfully demonstrate product innovation and excellence.
A gala dinner will be held at Doltone House on Sydney Harbour on Wednesday July 29 where the winners and those highly commended for each of the 12 award categories will be announced.
“I will be going down for the awards. We're very excited about this nomination, it's our first one in these awards,” Mr Fien said.
A win at the Food Challenge Awards could cap off a stellar award season for the Tweed tea producers, who won their fourthTweed Business Excellence (BEX) Award in manufacturing and construction with six or more employees last month along with their first Gold BEX Award, recognising the Tweed's business of the year.
Madura Tea products are sold in Australia and overseas.
The new green tea and lemon myrtle will be released for sale in Woolworths and independent supermarkets by the end of the month.