Tweed Tourism General Manager Phil Villiers.
Tweed Tourism General Manager Phil Villiers.

More day-trippers heading for north coast

THE Tugun Bypass has been credited for a boost of more than 100,000 day-trippers to the Tweed in 2008 over the previous year.

Tweed Tourism general manager Phil Villiers said day-trippers had increased to 958,000 last year compared to 834,000 in 2007.

“That is a substantial increase and we can put a lot of that down to the Tugun Bypass, obviously,” Mr Villiers said.

Visitor nights and overnight stays were also up, he said.

New international figures are still being analysed for their impact on the region.

According to Tweed Economic Development Corporation, the number of domestic tourists in the Northern Rivers decreased by 5.1 per cent, but overnight stays, spending and day-trippers all increased.

Marketing expert Peter Valerio said day-trippers were a powerful form of destination advertising.



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