Neurosurgeon helps campaign

THE New South Wales Government has taken a new approach to the traditionally confronting images featured in road safety campaigns.

The safe-driving advertisements run at peak holiday and travel times.

Three ads produced by the RTA-themed Don't Rush, are set in a hospital operating theatre and fronted by neurosurgeon Brian Owler.

Professor Owler approached the government to lend his support to the clinical campaign aimed at adding a human face to the tragedy of road trauma.

“Everyone thinks road trauma can't happen to them, that it won't affect their families, their friends or colleagues, but I am here to say, loud and clear – it can – and it does,” Professor Owler said.

“Broken bodies and broken lives go hand in hand with the choices we make on the road.”

The advertisements are running in conjunction with the New South Wales Police's Operation Safe Arrival that runs from December 24 to January 3.

Four days into the statewide operation the death toll remains at two.

There have been 128 reports of major crashes between Tweed Heads and the Central Coast with 38 people injured.

See the ads online at www.rta.nsw.gov.au



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