Tourism CEO fears for region
NORTHERN Rivers Tourism CEO Russell Mills fears there is a “worrying trend” of major events leaving the region following the departure of Rally Australia this week.
Mr Mills said the loss of the Australian leg of the World Rally Championship added to a growing list of Northern Rivers events choosing to move outside the area.
Both popular rock ’n’ roll nostalgia celebration Wintersun and music festival Splendour in the Grass have left the New South Wales North Coast in the past two years.
“This is a worrying trend of major events leaving our region due to lack of a proactive lobby for supporting major events in the region,” Mr Mills said.
“The message these relocations are sending to people is that the Northern Rivers is not supportive of major events – take them elsewhere.”
Mr Mills said the tourism was a major factor of the local economy.
“A diversity of major events through the year is a vital part of our tourism mix,” he said.
“Conducted responsibly, major events have such a short-term physical impact but provide such a valuable longer-term financial return to the economy and community.”
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