Ferguson Plarre Bakehouses will sell “not cross buns” decorated with smiley faces
Ferguson Plarre Bakehouses will sell “not cross buns” decorated with smiley faces fergusonplarre.com

"Not cross buns" go on sale to protest early Easter sales

THE head of one of the country's biggest bakery chains has launched a "not cross buns" campaign against major supermarkets jumping the gun with the sale of their Easter fare.

Ferguson Plarre Bakehouses CEO Steve Plarre has called for the directors of Coles and Woolworths to pull hot cross buns from their shelves until closer to April 5.

The company will sell "not cross buns" decorated with smiley faces rather than crosses until late February in protest.

"I want my children to enjoy the anticipation and excitement that comes from having to wait for something special," Mr Plarre said.



Man 'hit and dragged' by car in busy street

Man 'hit and dragged' by car in busy street

The incident reportedly occurred after an argument

Safety first in high seas training

Safety first in high seas training

Agencies come together to help save lives on water

Looking back at the first Tweed Banana Festival

Looking back at the first Tweed Banana Festival

Tweed Daily News is celebrating its 130th anniversary

Local Partners