COOLANGATTA beach will be transformed into an Egyptian oasis when Opera Australia's new production of Griffith Opera on the Beach - Aida hits the dunes.

Renowned the world over, Aida will light up Coolangatta's night sky come September next year, with fireworks, colourful costumes and world class opera and music, while providing a big boost for tourism in the region.

Opera Australia artistic director Lyndon Terracini, who successfully delivered The Magic Flute to the Coolangatta location in 2014, said he was delighted to return with Aida.

"To experience Verdi's masterpiece on the beach will be an unforgettable opera experience,” Mr Terracini said.

"It's an honour to return to Queensland and we're grateful for the support of Griffith University making this possible.”

Aida plots the rise and fall of kingdoms through a royal love triangle and a fight for freedom as the sands of time grind on.

Performed in Italian, a host of Australia's finest singers including Natalie Aroyan, Michael Honeyman, Milijana Nikolic and David Parkin will perform alongside the Opera Australia Community Choir.

The production will have a unique, local twist with Gold Coast surf life savers set to be part of the show.

Ms Jones said the performance on the iconic beach setting would be a special drawcard for visitors.

"Coolangatta is a spectacular location for this special performance of one of the world's most famous operas,” Ms Jones said.

"Opera on the beach is a highlight on Queensland's cultural events calendar, bringing together extraordinary artistry and our beautiful beaches.

"We look forward to welcoming visitors from around Queensland, interstate and overseas to see one of these special performances.”

Launched last week by Gold Coast mayor Tom Tate, Queensland Tourism and Major Events minister Kate Jones and traditionally-dressed Greenmount Surf Life Saving Club lifeguards, Aida is presented in partnership with the Bleach Festival.

Councillor Tate said the Gold Coast would continue to broaden its cultural identity through productions like Aida.

"That's what makes us such a drawcard,” Cr Tate said.

"We dare to dream big, we are unapologetic and we look for ways to push our artistic and cultural boundaries. I can't wait for the production.”

Aida plays six performances from September 21-30, 2017.