Organic idea put to bed
EVEN amongst 600 fashion exhibitors from around Australia, Dulguigan mother Rebecca Bird is still one of a kind.
The owner of Misoh Organics Essentials has been displaying her winter 2010 range of bedwear at the Fashion Exposed and Preview event at the Melbourne Exhibition Centre.
Several thousand visitors have passed through the exhibition and Ms Bird said she has picked up more than a few new customers.
“We are the only organic sleepwear range here. There are a few other labels going green, but it's not in the sleepwear range,” Ms Bird said.
“We are definitely in a league of our own.”
Ms Bird also unveiled a new item over the weekend - a nightie mixing bamboo with organic cotton.
“Organic cotton is just so much better for the environment and for our skin,” she said.
Ms Bird said the idea behind the range is to create designs that are romantic, comfortable and affordable, but are mainstream enough that the fact they are organic is a bonus.
Designed with the busy mum in mind, the label includes cheeky shorts, unisex-style boxer shorts, singlet tops with a shelf-bra, frilly nighties, see-through printed shorts and pants, and long pants to wear around the house as well as while doing yoga.
Ms Bird said the Melbourne exhibition has been a great outing for her business.
“I've met some new clients here and it's been going well,” she said.
Ms Bird will fly back to the Tweed tonight. This is her fourth range and her summer 2009 range has just been released.
Ms Bird's business has come a long way in 12 months and is stocked in more than 60 distributors around Australia as well as in the Tweed.