Tourism Queensland’s Best Job in the World winner Ben Southall sharesd his secrets of a successful social media campaign.
Tourism Queensland’s Best Job in the World winner Ben Southall sharesd his secrets of a successful social media campaign.

Passion is key to landing Best Job

BEST Job in the World winner Ben Southall let a group of Bond University students in on a few of his secrets recently.

Mr Southall spoke to 110 students and staff to share how he beat 34,000 hopefuls to win the job and kept up the success of the social media campaign.

Head of School Hotel, Resort and Tourism Management Elizabeth Roberts said Mr Southall's visit hit home for students the importance of social media in marketing.

“There is a lot of anecdotal evidence that people have been coming to Queensland as a result of following Ben's blog,” Prof Roberts said.

“Ben is passionate about tourism and his passion was infectious with the students.

“I frequently tell my students to identify what they are passionate about and go for it and the message from Ben was if you are passionate it's easy to give 110 percent.”

Tourism Queensland, who co-hosted the university event, advertised the role of island caretaker on the islands of the Great Barrier Reef in January 2009 and received 34,000 online entries.

Prof Roberts said the use of online marketing was fast becoming the norm and the Best Job in the World campaign used it well.

“The campaign started out in print then moved to a blog, twitter and facebook and then everyone had to apply online,” she said.

“It crashed the Tourism Queensland website on the first day and they needed 10 new servers put on to cope.

“Students coming through now thrive in the online world and this type of campaigning will become more popular.”

Before his role as island caretaker Mr Southall spent 2008 travelling Africa in an expedition, which saw him climb five of its highest mountains and run five marathons and in the process raised almost $35,000 for charity.

Visit www.islandreefjob.com.



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