THE Penny-Arcade Exhibition is more than a big deal for gamers - it's the largest and most pure gaming convention in the world.
So when organisers announced that PAX would be coming to Australia, the first time it has left US soil ever, local developers had a lot to be thankful for.
The first day has been a corker already with Halfbrick Games, the Brisbane studio behind Fruit Ninja, announcing their latest game, Collosatron.
Halfbrick has officially slated the game's release for October with hints that it may be closer to the end of the year.
Our first hands-on play of the game was extraordinarily positive. Of all the mobile games I've reviewed, this is the most promising so far.
Wargames.net literally parked a tank in the middle of the show floor to attract gamers to their free-to-play World of Tanks, and the plan seems to have worked.
The developer may have cheated slightly though by bringing along booth girls, who are traditionally discouraged at PAX events.
Crowds also seemed unfazed by the controversy around trans*phobic and rape-apologist comments made by Penny-Arcade artist Mike Krahulik in the lead-up to the event.
One developer famously did, however, withdraw from exhibiting, citing ongoing cultural problems within the Penny-Arcade community, especially in the areas of rape culture and homophobia.
Aussie Indie developers made a strong showing on the exhibition floor, drawing lines far longer than the booths of AAA developers nearby.
I spoke with developers from Stirfire Studios, Impromptu Games, Endgame and with the newly-famous Alexander Bruce, solo developer of the acclaimed Antichamber.
Stay tuned for ongoing coverage of the event including developer profiles, images from the floor and game reviews.