THE NSW Government has launched a $320,000 advertising campaign designed to tap into fears of being caught drink-driving.
Launched over the weekend, the television, radio and newspaper random breath test ads are being run in the lead-up to the Easter holidays.
In 2008 there were 56,991 breath tests conducted in the Richmond LAC and 50,862 in the Tweed/Byron LAC.
Mobile RBTs are increased before Easter as part of the biannual Operation Drink Drive.
“It's a state-wide thing and there's extra police rostered on for it,” Tweed/Byron Senior Constable Brett Burns said.
“And it's all day and all night.”
According to the NSW Bureau of Crime Statistics, the number of legal actions against drink-drivers in the Tweed has increased by almost 14 per cent in the five years to September 2008.
The number in Lismore was down 5.5 per cent in the same period.
Across Richmond and Tweed the overall number increased 3.3 per cent, to 1933 in 2007/8.
NSW Roads Minister Michael Daley said 20 per cent of fatal crashes on State roads were alcohol-related.
“Across NSW there were more than four million RBT performed by police last year,” Mr Daley said.
“I want all drivers to be well aware that every police car is a mobile RBT, so you can be breath tested anywhere, any time.”