Pop-up holiday stores mean surf shop does brisk holiday trade
THERE is only one reason why Low Pressure Surf owner Noel Smith keeps popping up in Minnie Water and Wooli every year between Christmas and New Year's Day, and that is economic benefit.
Mr Smith said it was his 14th time he opened a pop-up shop of his surfwear store in the region.
"The positives of a pop-up shop are reaching a different consumer; you're reaching the tourist who does not want to leave the place they are holidaying to come to town," he said.
"It's a way to market certain products.
"I took rashies, straw hats and board shorts, everything people were looking for at the beach."
He said he was able to have a store in two places because he could keep his original Prince St store open as well.
"And it's a good way for me to get to the beach and to work at the same time," Mr Smith said.
"I was open 10am to 4pm instead of 9am to 5pm, so I had a few extra hours."
Mr Smith said he received good trade from Queensland tourists.
One of the negatives of the pop-up shop was the amount of work that went into them.
"You have to build a shop from scratch and they deplete certain products in your basic store," he said.
"And you're working while everyone is on holidays."
He said this year he set up in the old real estate building next to the hotel in Wooli.
"Over the years, I've set up in community halls and more recently in actual shops."
Mr Smith said his business picked up this Christmas period over the previous two years.
"Sales were up, now all we have to do in Grafton is turn the tide on the shops closing in town," he said.
"It would be great to see our town attract businesses, retail and industrial."
Mr Smith said this year he might put the pop-up shop on hold and have a proper holiday dedicated to his family.