WHEN surfers suddenly can't gain access to Snapper Rocks Road everyone knows it is that time of year again where the professional surfing world descends on the Southern Gold Coast for the first stop of the ASP World Tour, the Quiksilver Pro.

Construction is underway on the rocks and road, judging booths, VIP areas, retail outlets and bars all have to be erected for one of the area's biggest events.

Surfing Queensland's Ben Whitmore was busy liaising with workers.

"The event build is well under way and so far the new infrastructure has gone up smoothly," Mr Whitmore said.

"If the new site is any indication, this year's event is going to be extremely exciting."

Mr Whitmore refers to the non-permanent structures being added to the site each year as the event continues to grow.

The event's main sponsor still has the signature of the world's most recognisable surfer, Kelly Slater, and ASP staff and fans of the sport are all waiting to see if 'The King' shall be hitting the water come March.

Local superstars Joel Parkinson and current ASP World Champion Mick Fanning will be raring to go after both entering several warm up events.

Parkinson is currently competing at an event in Newcastle, while Fanning has been preparing at home for the upcoming season.

The Quiksilver Pro Gold Coast is on March 1-12.