People come from across the world to attend the Quiksilver Pro Gold Coast at Snapper Rocks.
People come from across the world to attend the Quiksilver Pro Gold Coast at Snapper Rocks. John Gass

Razzle dazzle for Pro party

COOLANGATTA isn’t partying hard enough while the ASP World Tour is in town, says Connecting Southern Gold Coast general manager Jim Wilson.

“Our view is more needs to be done in the Southern Gold Coast to turn it into a party town while this is on,” Mr Wilson said, ahead of the Quiksilver Pro Gold Coast launch today.

“Why can’t we turn on more razzle dazzle here?”

The Snapper Rocks event opens the annual ASP World Tour (Association of Surfing Professionals), and with it comes a circus of surfers, media and industry types; plus fans and many other hangers-on.

The event pumps in excess of $10 million directly into the region’s economy, and that is not including the value of the vast media coverage the event focuses on the Gold Coast.

The event will be broadcast on free-to-air, pay television, internet and featured in surfing blogs and magazines.

“I think the most important thing is that it brings people to spend money in the region – whether it be competitors, support crew, sponsors or supporters.

“It fills up accommodation providers and restaurants and gets the retail spend going, which is very, very important.”

“The other thing is something you can’t put a dollar on, it is the massive international exposure it brings to the Gold Coast.”

Mr Wilson would like to see banners and parties in the street and even a lengthy surfing festival held in the lead-up to the event. He is excited by the inclusion of a New York event on the surfing World Tour this year.

“Times have changed and the ASP is doing its bit to amp up the tour, amp-up its profile, and we as a business community have to do it too, otherwise we will be taking (the Quiksilver Pro) for granted,” Mr Wilson said. “I want people to start ringing me, and putting pick axes in my door and telling me what we are going to do have a big celebration here for the Quiksilver Pro.”

SURF GOLD

The Quiksilver Pro Gold Coast is the first event in the annual ASP World Tour.

In excess of $10 million is directly injected into the local economy.

Hundreds of thousands of fans worldwide will watch online coverage.



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