THE latest News poll has Labor and the Coalition neck and neck with both scoring 50% on a two party preferred basis.
And while Tony Abbott is still ahead as preferred leader on the primary vote polling, with 42%, Kevin Rudd has been able nudge up 9% with 38% of the vote.
These results show a return to form for Labor not seen since 2010.
The Federal Member for Richmond Justine Elliot said the polls showed the public has tired of Tony Abbott's negative politics.
"In contrast, Prime Minister Kevin Rudd has a positive plan for the nation which will improve our community and our country," Mrs Elliot said.
The National's candidate for the seat of Richmond, Matthew Fraser, said the polls did not reflect what he was hearing in the community.
"I do not sense it in the community. People are not cheerful about Kevin Rudd," Mr Fraser said.
Greens candidate Dawn Walker said it did not matter who was leading the polls, the issues for the seat of Richmond remained the same.
"Rudd must act to resolve these issues or go to the polls sooner rather than later," Ms Walker said.
Palmer United Party candidate Dr Phil Allen said the polls only reflected the two major parties and not too much emphasis should be placed on them.
"There is more variety than the polls reflect," he said.
"It's like the Coles and Woolworths duopoly of politics."
Has the change of leadership influenced how you will vote at the Federal Election?
This poll ended on 17 July 2013.
This is not a scientific poll. The results reflect only the opinions of those who chose to participate.