IT shows the sport of surfing in a new and sexy light but an online advertisement for a leading surfwear brand has attracted criticism for its "sexploitation" of women.

In the video, a young woman is shown half-naked on a bed.

The camera pans slowly up the topless woman's tanned legs and focuses on her body as she checks her phone and dons only a white shirt - which is provocatively dropped to the floor as she enters a shower.

But what looks like a soft-porn video or a lingerie ad is, in fact, a YouTube promotion by Australian women's surf and swimwear giant Roxy for a womens' professional surfing contest it runs and sponsors in France this month.

The video, which shows no riding of waves, has been attacked as sexualising female athletes - attracting a storm of protest on social media.

Read more on the Daily Telegraph.



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