SCU home to regional tourism body
SOUTHERN Cross University's Lismore campus is the new home for the manager of the Australian Regional Tourism Network (ARTN).
Vivienne Palmer has been appointed manager of the ARTN, the only body in Australia that represents the collective interests of tourism outside metropolitan areas.
Ms Palmer said there was a huge gap between the state tourism authorities, industry and local government, and ARTN allowed all these people to band together and have a united voice.
“We act as a conduit of communication from industry, local government and state and regional tourism organisations - Northern Rivers Tourism is one of our members - going back up to policy-makers, researchers and Tourism Australia. We put their agenda straight, saying what really matters to regional tourism, what they need, and taking those outcomes back and disseminating them out to industry,” she said.
Ms Palmer's role is very much about managing communication.
“To identify gaps and connect people. There might be someone here on the Northern Rivers who has shown really good best practice in tourism. They've come up against a challenge and solved it really well and made an opportunity out of something not so good. I might then be in touch with people in Broome scratching their heads over that same challenge and I put the two parties in touch,” she said.
Coincidentally, the elected chairman of ARTN is Rod Caldicott, and he's in the Clarence Valley. He welcomed the appointment and the placement at SCU.
“Regional institutions supporting regional initiatives are certainly the way of the future,” Mr Caldicott said.