TONI Zuschke really has her heart set in the Tweed and in marketing.
So it is no surprise that as president of the Murwillum-bah and District Business Chamber she is spearheading exactly the type of promotion Northern Rivers Tourism wants to see undertaken by local businesses banding together.
Last month Mrs Zuschke officially launched the Murwillumbah - Heart of the Tweed campaign which identifies the town as a friendly, provincial centre and day-trip destination.
Yesterday Northern Rivers Tourism CEO Russell Mills warned some tourism operators believed destination promotion “is the sole responsibility of governments and tourism associations”.
Mr Mills said more could be done “to build individual businesses through co-operative marketing with like-minded operators, local government and regional and state tour- ism organisations.” Mrs Zuschke passionately agrees.
“Tourism-wise, Murwil- lumbah has been totally undersold,” she said.
“If you go over to the tourist information centre and try to find a brochure on Murwil- lumbah you won't find one. This is why we launched the Heart of the Tweed campaign to promote Murwillumbah as a destination.”
Mrs Zuschke said Murwillumbah businesses did not have the funds for a massive campaign promoting the area interstate, which she believes is the role of Tweed Tourism working with Tourism NSW, but the business chamber was doing its bit.
“We felt as an area we needed to market ourselves as a destination and give ourselves a brand,” Mrs Zuschke said.
Towards the end of the year the chamber plans to begin screening Murwillumbah - Heart of the Tweed television commercials funded by the sale of special merchandise in the town.
Mrs Zuschke said over the past three weeks $3500 worth of Heart of the Tweed shirts for businesses and their staff, caps and cafe aprons as well as tourist shirts had been sold to local businesses.
“That will generate some income for us so we can run our commercials on TV,” she said.