Selling Tweed to the world

Sonya Mroz from Endeavour Cruises.
Sonya Mroz from Endeavour Cruises.

SONYA Mroz has been selling the Tweed all over Asia in her role with Tweed Endeavour Cruises.

Now the award-winning tourism marketer will have her chance to entice Britons to find out what the Tweed has to offer.

As part of winning the Australian Tourism Export Council Len Taylor Young Award for Excellence this month, the 29-year-old has a chance to travel to one of the organisation's overseas sites to add her expertise to a marketing campaign to lure more foreign tourists Down Under.

“I will get to choose a destination where ATEC has an off-shore office to do two weeks work experience,” said Ms Mroz.

“I have never been to the United Kingdom, so that will be a new ex- perience for me.

“I am pretty lucky because with my job I have got to see a good part of Asia, as that is where the majority of our visitors come from.

“But Northern Rivers Tourism fig- ures show tourists from the UK make up about 66 per cent of the local market, so there is an audience there for us to tap into.

“I have been involved in a lot of in-bound marketing campaigns before, but this will be more in-depth, and I'm sure I'll get a lot from it.

“It's the professional development section of the award.”

The Rainbow Bay local started doing work experience with the cruise company 10 years ago and “would clean out the boats and help around the office”. Since then she has grown to be one of the most respected players in the in-bound tourism industry, according to Tweed Tourism chief Phil Villiers.

“Sonya has grown with the company and is highly-regarded in the industry,” he said.

“She has and will continue doing a wonderful job of marketing the Tweed to the world.”

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