LJ HOOKER Kingscliff's Paul McMahon says the Kingscliff Chamber of Commerce's involvement has improved this year's State Surf Life Saving Titles' impact on local business.

The real estate principal said he had not heard negative feedback this year, such as that during 2011 involving the competition keeping potential customers away from local businesses with internally offered products, food and beverages.

"I haven't heard a lot of feedback this year," Mr McMahon said.

"Generally if there's negative feedback, you tend to hear more.

"Part of it is because of the co-operation between business and surf life saving, but also the chamber getting involved."

He said a number of businesses felt "left out in the cold" during the 2011 Allphones sponsored event which brought hundreds to the area.

"But the chamber has worked with surf life saving to include local business, which is a big step forward."

During the junior leg of competition the Kingscliff real estate's accommodation was full, Mr McMahon said, though some but not all had left in the lead-up to the masters and open events from Thursday.

"A lot of them have not much time," he said.

"And if some of their kids were knocked out early they may have gone home early.

"It's a bit of a mixed bag in terms of who stays and who doesn't."

Fingal Head will host the surf boats this year due to limited Kingscliff beach space and Mr McMahon said he believed local businesses would be happy to share.

"Fingal is still pretty close to Kingscliff.

"If people are staying here they're going to be eating here.

"But the Sheoak Shack and the little trading post should benefit."

His hope for local business and the competition from Thursday and over the weekend is blue skies.

"We just want some good weather so people will enjoy the beach, hang out and perhaps benefit the local cafes," Mr McMahon said.

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