Ray Hadley listeners spread word about Mammino ice cream
A DISCUSSION about a ice cream on Ray Hadley's talkback show turned into a massive plug for Mammino Gourmet Ice Cream after people from across the country called in to talk up the product.
Mammino's owner Teena Mammino was away in Brisbane when she took a frantic call from daughter Amber Randall telling her she needed to call a "Ray Shortly" on a 1300 number straight away.
"I had no idea it was Ray Hadley. I rang and got this producer from 2GB who played me a snippet of people ringing in about how good our ice cream was," she said.
"Then he put me live to Ray Hadley on the radio. I had the shakes - you know when you get so excited and nervous all at once.
"The funny thing was he said 'Teena, I've decided I want to make you big" and I thought how does he know I'm not a big person.
"I definitely eat enough ice cream I could be big, but he meant our company.
"He said 'I want to make you big, I want to make you Australia wide rather than just being available in Queensland'.
"It's really nice to think little companies like ours get recognition after all the hard work we've done over the last 20 years. Its nice to hear our customers are ringing to say how good our product is."
Mrs Mammino said the reason she thought they had customers all over the country was because the product was marketed well outside the region.
"We do things like the Ekka, the Woodford Folk Festival, the Country Music Muster and that crowd isn't just the Wide Bay people, it actually is national," she said.
Mrs Mammino said while the product continued to only be available in Queensland at this stage, the publicity may help them expand further afield.
"We have been asked numerous times to distribute into New South Wales but we'll just see what becomes of it," she said.
"We've tried to keep it to a size where we can control every aspect of it and keep the quality in the product
"The further afield it goes the harder that is to do.
"It's probably another avenue for us and maybe next year we might look at distributing outside of Queensland."
For now Mrs Mammino said she was just happy to have received a good plug.
"It was a very exciting day," she said.
"We've had phone calls, Facebook and website messages from people all over the country saying what a great a great segment it was."