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Ten to gain ratings momentum in 2016

The Bachelor finalist Heather Maltman has a new gig with Channel 10.
The Bachelor finalist Heather Maltman has a new gig with Channel 10.

NEXT year could be Channel 10's year.

After dominating the airwaves with Australian Idol, Big Brother and MasterChef nearly a decade ago, the broadcaster has lagged behind Seven and Nine's more recent ratings juggernauts The Block, The Voice, My Kitchen Rules and The X Factor.

But Ten is gaining momentum.

The broadcaster is already enjoying resurgence thanks to the success of The Bachelor, The Bachelorette, Gogglebox and family shows like Family Feud and The Great Australian Spelling Bee.

I was in Sydney on Thursday for Ten's 2016 programming launch, known as an "upfront", and there was a real atmosphere of excitement in what can be a bit of a stale corporate affair.

The presentation outlined the company's plans to continue to build on the success of its hit shows.

Matching these now established formats with new ones - Australian Survivor, Brock, All Star Family Feud, The Wrong Girl - shows Ten's most promising programming slate in years in my opinion.

The Bachelor finalist Heather Maltman. Supplied by Channel 10.
The Bachelor finalist Heather Maltman. Supplied by Channel 10.

The resurrection of fan favourite Offspring and a new gig for The Bachelor finalist Heather Maltman also shows Ten is listening to its viewers and giving them what they want.

Maltman teams up with Joel Creasey to take viewers behind the scenes of I'm A Celebrity… Get Me Out of Here!

Her fan following alone is sure to draw significantly more eyeballs to Eleven and TenPlay.

One thing Ten needs to get right is its treatment of major overseas titles.

In the past, I've lamented the fact that great overseas dramas like Homeland and The Good Wife have languished in late-night timeslots on Ten.

It simply can't afford to do the same thing with exciting new imports like The X Files and American Crime Story.

Healthy competition between the three commercial free-to-air networks is good for the industry and viewers.

Topics:  channel 10 entertainment television the bachelor



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