Menu
Lifestyle

Tinder used to highlight scale of sex trafficking

FAKE accounts on Tinder, using pictures of models with cuts and bruises, have been set up as part of a campaign against sex trafficking.

Dublin-based advertising agency EightyTwenty and the Immigrant Council of Ireland are behind the scheme.

Profiles initially show a picture of an attractive person, but when users swipe to see more photos they are then confronted with images depicting abuse that victims of trafficking are often subjected to.

It is intended that the campaign will tell stories about those caught up in sex trafficking and prostitution.

Organisers hope it will make men of all ages aware of the consequences of their actions when they buy sex.

According to the agency behind the project, it has received positive feedback from those viewing it so far; many are said to be shocked that the crime is happening in the midst of modern societies.

With every swipe through the pictures the physical impact of trafficking becomes more apparent, before a message asking for support appears.

Denise Charlton, chief executive of the Immigrant Council of Ireland, which has supported 60 women trafficked to Ireland, said:

"Sex trafficking is one of the most lucrative crimes with the sums involved on a par with those for drug smuggling and gun running, yet many people are not aware that it is a reality in communities right across Ireland.

"The Immigrant Council of Ireland is committed to using every possible opportunity to increase awareness about the activities of the thugs behind these crimes and the impact on their victims."

The campaign is one of the first of its kind on Tinder and uses the app's free service to distribute its message to the largest possible audience and to those that might not otherwise be reached by traditional media sources.

The Immigrant Council of Ireland has partnered with ad agency EightyTwenty to raise the issue of sex trafficking.
The Immigrant Council of Ireland has partnered with ad agency EightyTwenty to raise the issue of sex trafficking.

Topics:  abuse editors picks tinder



Ladies to hang ten together with event's return

Big Wave surfer Felicity Palmateer said the Surf Dive 'N Ski Girls Go Surfing Day would be a great opportunity for all ages.

Girls Go Surfing to return for the first time since 2013

Tweed Link is now available

The Tweed Link is now available in the Wednesday community edition of the Tweed Daily News.

Read everything in the Tweed Link here.

Surf warning continues for Tweed Coast

TAKE CARE: A lifeguard watches over surfers taking advantage of the massive swell at Snapper Rocks. While conditions are expected to subside this week, beachgoers are still urged to exercise caution.

Beaches were closed over the weekend due to swell.

Local Partners

Snowboarder's new world record of 150km/h behind a Maserati!

Reckon the snowboarders at the Olympics are fast? How about one towed by a Maserati!

Calls for kids to get a bit of cents

Finder.­com.au has found that Queenslanders aged 18 to 25 have more debt than those over 25. Picture: File image

Experts calling for greater “financial literacy” to be taught in schools

Join Ivory Crush protest against elephant products

ALL CREATURES GREAT AND SMALL: Sharon Pincott, pictured with Willa, says the world's largest land mammal is in trouble.

Conservationists are heading to Australia's first Ivory Crush

Skoda Superb wagon is spacious and nimble — the anti-SUV

Skoda Superb Wagon 162TSI.

Why drag an extra half a tonne of useless, expensive metal around?

5 words you are using incorrectly

VOCABULARY: This do would never homework where the word icon was incorrectly used.

How to avoid sounding like a teenager, even if you are one

To the stranger who Photoshopped my picture

This is what mum and I actually look like, imperfections and all. Photo: Supplied.

A stranger Photoshopped my pictures and shared them on Instagram

Don't delay: this test could save your life

LIFE-SAVING: Rob Patch is on a mission to convince people to have their sleep apnoea checked in order to prevent an early death.

"The doctors said I had come there to die.”