Tips for cracking social media
TWEED'S newest social media expert is known as The Social Tradie.
The man otherwise known as Adam Bean had both congratulations and criticism for local business's online presence.
"I know the local chambers of commerce are trying hard to get it (social media) rolling as well," Mr Bean said.
"There's definitely a lot they can improve on and it's not always used to its full potential."
The "keynote event speaker, social media coach and beach bum" said there were two social media websites businesses would do well to focus on: Facebook and Linkedin.
Facebook is a casual social tool businesses can use to market their products or services while Linkedin is a professional networking tool, he explained.
"I was in the construction industry and looking to get out," the former Sunshine Coaster said, in reference to his nickname.
"I'm all about training: going out and teaching people.
"The first place is their website and most are completely ineffective.
"There's no clear message about how people are going to offer their products and services.
"And if your website doesn't fit well on a mobile device, many people can't be bothered getting off the couch to do business with you on their computer."
He gave some specific tips for Facebook business.
"It's important to know who the people are on your friends list - they need to be relevant to your market.
"You'd be quite surprised at the amount of the Boomer Generation on Facebook because it's an easy way for them to share photos.
"If you want to involve key people in a Facebook post, place an @ symbol directly in front of their name."
And some Linkedin advice.
"You need to find people relevant to you. It's no good adding a bunch of randoms.
"Also join groups relevant to you and, after joining them, ask and answer questions in order to form relationships.
"Don't forget, with any social media, it's always good to sit in the background for a while.
"Shameless self-promotion doesn't work on social media, because it's very easy to remove someone."
Mr Bean came to the Tweed because his wife Rebecca was exhibiting her art locally.
"And I definitely won't be going anywhere in hurry because there's quite a bit of interest in what I do.
"I like working with business owners to improve their sales, but not just the online part, I'm out and about meeting people as well."
His favourite local Facebook page: the Tweed-Byron Police Local Area Command's.
Visit the police's page for inspiration or contact Mr Bean on 0400 179 819 for more information.