Arrivals: Lei Yang, at the Gold Coast Airport, will work to sell the Gold Coast to the lucrative Chinese tourism market.
Arrivals: Lei Yang, at the Gold Coast Airport, will work to sell the Gold Coast to the lucrative Chinese tourism market. Blainey Woodham

Officer to entice tourists to Tweed

THE Tweed tourism industry will have more chance of drawing in visitors from China with news the Coolangatta-based airport has appointed a Chinese liaison officer.

The Gold Coast Airport has employed Lei Yang to deliver insight of the Chinese tourism market and provide guidance to international passengers within the terminal.

Ms Yang has been developing marketing intelligence such as recording flow patterns and numbers of Chinese tour groups travelling through the Gold Coast Airport and developing Chinese language e-newsletters for China market agents.

Destination Tweed general manager Phil Villiers said Tweed could expect more Chinese tourists.

“We have seen a good growth in the Chinese market and we expect a lot of Chinese tourists to visit Tweed because of the attractions we have,” Mr Villiers said.

“We have been working closely with the Gold Coast Airport and we are expecting this market to continue to grow.”

Ms Yang said she was excited by her new role.

“In this role I am able to act as a bridge between the two countries,” Ms Yang said.

“I look forward to working closely with the marketing team to increase our brand awareness throughout China, and of course welcoming an increase in Chinese passengers as a result.”

Gold Coast Airport chief operating officer Paul Donovan said the role recognised a growing market.

“Thousands of Chinese travellers come through Gold Coast Airport each year,” Mr Donovan said.



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