NATURAL BEAUTY: A publicity shot used by Destination Tweed to promote the shire to tourists.
NATURAL BEAUTY: A publicity shot used by Destination Tweed to promote the shire to tourists.

Tourists continue to flock to the Tweed

THE secret is out as the Tweed continues to attract tourists in rising numbers, buoyed by a weakening Australian dollar and strengthening domestic market.

Destination Tweed CEO Bill Tatchell said visitor numbers had increased for a fifth consecutive quarter, outperforming similar regions elsewhere.

“We are in our fifth consecutive quarter of growth across the board when we look at who is coming to the Tweed,” Mr Tatchell said.

“What we are seeing in the figures coming from the National Visitors Survey is an increase in the length of stay which is really positive – clearly the longer they stay, the more money they spend.

“There are not a lot of regional areas in Australia who are seeing consecutive growth like we are and that is an enormous positive.”

Mr Tatchell said Destination Tweed, contracted by Tweed Shire Council to promote the shire as a tourist destination, was very targeted in its marketing, preferring to attract quality rather than quantity.

“We don’t want mass tourism, we want the higher yield ... and we are beginning to see the results,” he said.

“We are finding the length of stay is increasing. We are using research and information to make planned, informed decisions to build a sustainable tourism industry. That is the long-term, best interest in how to grow tourism on the Tweed.”

Mr Tatchell was further buoyed after long-standing negotiations between himself and Surfing NSW finally paid dividends, with the sports body announcing on Friday it would hold the inaugural Tweed Coast Pro event at Cabarita next February.

The World Surf League-sanctioned comp is a major coup and is expected to attract some of the world’s elite surfers to compete in the three-day event which will form part of the NSW Pro Surf Series.

The news comes as the Tweed’s newest hotel – the upmarket boutique hotel Halcyon House at Cabarita – picked up further accolades overseas.

Online hotel search site trivago rated Murwillumbah and Kingscliff among the top 10 destinations in NSW according to customers.

“What we are seeing now with the dollar the way it is, is that the shine is coming back onto the domestic market and that is an opportunity,” Mr Tatchell said.

SURF'S UP: Destination Tweed chief executive officer Bill Tatchell, with Cabarita pro surfers Chippa Wilson, Dan Sinclair, Harrison Fulton, Sofia Fulton and Blair Mandall as they announce the inaugural Tweed Coast Pro to be held at Cabarita next February.
SURF'S UP: Destination Tweed chief executive officer Bill Tatchell, with Cabarita pro surfers Chippa Wilson, Dan Sinclair, Harrison Fulton, Sofia Fulton and Blair Mandall as they announce the inaugural Tweed Coast Pro to be held at Cabarita next February. Contributed


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