Twinnies’ $40m revamp pays off
A STRING of sell-out concerts and the completion of $40 million in renovations at Twin Towns Services Club are helping to drive business in the Tweed CBD.
Twin Towns has just finished a three-year renovation, the completion of which has coincided with a run of sold-out shows in its concert hall over recent months.
1970s superstars and Twin Towns regulars Boney M's concert this week was among the sold-out shows.
That concert leads into a big month, with artists including 10CC, Daryl Braithwaite and Sheena Easton appearing.
Twin Towns general manager Rob Smith said the range of artists the club provided had a lot to do with the healthy numbers attending shows.
"It is really driven by the artist who is on," Mr Smith said, adding that more current stars like Pete Murray also attracted good crowds.
Other recent sell-out shows to play at the venue included 80s stars Nik Kershaw, Go West and Cutting Crew, 60s icons Herman's Hermits, as well as Australian legends Hoodoo Gurus and Richard Clapton.
And show-goers aren't just Tweed locals or Gold Coasters, travelling from quite a wide region to attend.
"The majority (of attendees) come from south-east Queensland and northern New South Wales, but we also have a big catchment area across the Toowoomba and Darling Downs," Mr Smith said.
The venue's three-year $40m refurbishment has delivered a fresh new-look to Twin Towns, attracting major conferences and helping to drive visitation numbers, spending from which spins off to help the Tweed economy.
Beginning in 2012, the facelift has included a new members' lounge area and harbour terrace overlooking the Tweed River and Jack Evans Boat Harbour.
The club's centralised dining, with four eateries complements its new champagne bar, Breezes Lounge, soon-to-be- completed gaming area and new sophisticated look to Images.
Level three of Twin Towns was also part of the major refurbishment and is now known as Tweed Events. It comprises a purpose-built conference centre, featuring five different-sized rooms to cater for a selection of conference requirements.
"It was time to refresh the offer (to attendees) and with Twin Towns going back for as many years as it has, you have to make major investments," Mr Smith said.
"Doing a holistic renovation allows you to bring all that infrastructure up to speed and you want to offer something that is contemporary and to customers' expectations.
"Visitation is most definitely up and plenty of people are enjoying the new facilities."