WILD Cards and Gifts gave a little extra love this Valentine's Day.

Store owner Anthony Semple donated 10 per cent of all profits on Valentine's Day gifts purchased in his Tweed City store as his way of giving to flood-affected communities in Queensland.

“A month ago I decided to do it as a contribution on a personal level,” Mr Semple said.

“I just thought maybe if I do it, it could inspire others to do it.”

However, Mr Semple said it was the support of the community that made his donation of over $500 possible and that he should not receive the personal praise.

“I'm no hero, and I don't want the praise, because without the support of the local people buying the products it wouldn't have happened,” Mr Semple said.

“It's all about the community.

“They're the ones that made this happen.

“So to them I say thank you.”

He also wished to thank one generous person especially for their donation of $28. “They just walked in and donated $28, they didn't even buy anything.”

Mr Semple's store sells a variety of cards and gifts for all occasions but focused on gimmicky gifts and naughty but nice surprises for Valentine's Day.

Customers who spent more than $25 received a free silk rose, helping them to share the love.

Mr Semple took over the store, located near the southern entry of Tweed City Shopping Centre, in October of 2009.