ROMANCE is in the air and so is the sweet scent of roses.

Florists have begun pruning the blooms en masse for Valentine's Day on February 14.

Florist Briana Atkin predicts bright variations will be her biggest seller.

"Traditionally red, long- stemmed roses were popular for Valentine's Day.

"But now bright colours are in demand.

"We are picking fresh roses in red, yellow, white, pink, orange and purple."

The gift of flowers is sure to put hearts aflame.

"I would say that it's important to give your partner flowers to show them that you love them and care for them.

"It's not an everyday thing, and it means a lot," she said.

If you're inclined to make a more dramatic love dedication, Ms Atkin has helped to deliver gifts which marked the occasion in style.

"We had a Year 12 boy order 60 red roses which he took to his school sweetheart's house.

"When she opened the door he had their school choir serenade her with a love song.

"It was the most romantic Valentine's gesture and gift I have ever heard of," Ms Atkin said.

She said bouquets would display for longer in a vase if they are sourced locally.

"Most supermarket roses have spent long periods of time in transit and aren't as fresh," Ms Atkin explained.

Jumping Red Ant is based at Duranbah.