TWEED, meet James Owen, who will run as an endorsed Liberal Party candidate at next month's council poll.

The 43-year-old father of Jack, 9, and Isobella, 2, moved to Kingscliff from Sydney with his wife Jodie last October and believes he's the fresh face council's been craving.

Mr Owen is leading the Liberal ticket, supported by Murwillumbah businesswoman Toni Zuschke, Kingscliff medical student Samuel Ryder and 82-year-old retiree Dudley Horscroft.

The professional services company business developer said his party links could help him to shape the shire into the future.

"I've been a member of the Liberal Party for about nine years," Mr Owen said.

"We have a Liberal Government in NSW and a Liberal Coalition Government in Canberra and we rely heavily on them for funding support.

"We're not getting the full benefit of working with the State and Federal Governments at the moment - I don't see strong evidence of that. I don't think there's any candidate that will have a better opportunity to do that (than me)."

If elected on September 10, Mr Owen plans to lobby party contacts for an innovation hub with NBN access, "harnessing our senior population" to mentor local businesses.

He has observed several council meetings in recent months and is critical of the performance of the current group of councillors, particularly their debate over expenses.

"I was quite shocked at the childish or amateur level of conversation in the chamber," Mr Owen said.

"I see myself as new generation of councillor with a vision. Everyone wants the same thing for the shire, but it's about having the experience and communication skills to actually deliver."

Mr Owen said his goals for the Tweed did not clash with some residents' strong views about protecting the environment.

"It's a common misconception that Liberals don't care about the environment," Mr Owen said.

"It's the top priority of the North Coast Regional Plan, and I wouldn't let that change, but at the same time we've got to grow.

"We're embarking upon massive change on the Tweed - it's not a matter of when, but how."