Why Tweed is a top destination
THE official brand for Destination Tweed was launched at Tropical Fruit World’s Plantation House yesterday to promote the Tweed region for tourism and business investment.
CEO Phil Villiers said the not-for-profit organisation had attracted a membership base of more than 220 businesses.
“We want to get the message out that it’s a fantastic place to visit and a great place to
invest,” Mr Villiers said.
“What we wanted to achieve here is incorporating Mount Warning as an icon and the rivers as the life raft of this region.”
Mr Villiers said information centres played a key role in informing residents about their area.
“A big part of our visitorship here is visiting family and friends, and if residents can understand what’s available here, if they can be our ambassadors when their family and friends arrive that will make a huge difference to our businesses here,” he said.
Mr Villiers said it was important to make clear that Destination Tweed had not replaced the former Tweed Economic Development Corporation or taken over its role.
“In terms of economic devel- opment, Destination Tweed’s role is firmly focused on what we do best – marketing and promoting the region,” he said.