Women get in on the Valentine's Day act

MORE women are being bitten by the love bug and are treating their men to flowers for Valentine's Day, according to a local florist who sold three times the amount of boy bouquets this year compared to 2008.

“It's surprising how many girls are buying flowers for their boyfriends, it has been an increasing trend over the last few years,” said Darlene Willoughby, who owns Blooms of Tweed with Lyn Merlehan.

“We get in Singapore Orchids, which are considered more masculine because they are dyed a rich blue colour.

“Normally we only get in one box of the orchids, but this year we ordered three and they were all gone before the end of trading on Valentine's Day (Saturday).”

With the country facing recession and high levels of unemployment, as well as the day for lovers falling on a weekend this year, it was difficult to predict how big Valentine's Day would be for local florists, Ms Willoughby said.

“People tend to get deliveries to work places when the day falls during the week, but this year they came into our stores and we were busy from open to close.”

Ms Willoughby said that while Valentine's Day has taken over Mother's Day as the biggest earner for florists, there was the risk of not selling all stock bought for the day.

“We get nervous leading up to Valentine's Day because we are spending at least $10,000 on flowers for the day and if locals don't get behind it, we lose out, because flowers are perishable,” she said.

“Roses are still the popular choice, but we had concerns about our supply this year because our grower is just outside of Melbourne and we thought he would be affected by the bushfires.”

In three days leading up to Valentine's Day the staff at the Tweed City and Centro Tweedstores cleaned and gift-wrapped more than 4500 roses that made up 450 bouquets.



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