Women to learn marketing secrets
WOMEN are invited to learn the top ten secrets of marketing at the Murwillumbah Business Women's Networking Breakfast on Thursday, April 26.
Murwillumbah naturopath and co-founder of the networking organisation, Olwen Anderson, said every business, big or small, needs a valuable marketing lesson.
"I feel that marketing is an important business area that a business can overlook easily," Ms Anderson said.
"The successful marketing process is not dependent on an historical analysis of what your competition did that worked, but is a truly powerful way to figure out what marketing steps to take next.
"Marketing comes in many forms not only just advertising, and educating people about it is a great tool for businesses especially because we are in a regional area."
Teresa Bassham of Zenworkz Authentic Marketing will be the guest speaker where she will share her experience in scientific marketing tactics and answer questions.
"My strength has always been being able to think like your customer - this customer-focused philosophy creates insightful marketing strategies," Ms Bassham said.
The Murwillumbah Business Women's Networking Breakfast is a business support network where female professionals can grow their network and promote their business and is held on the last Thursday of each month.
Women interested in attending the breakfast can phone Ms Anderson on 02 6672 6255 or visit her website.