CONNECTING Southern Gold Coast general manager Jim Wilson.
CONNECTING Southern Gold Coast general manager Jim Wilson.

World tour launch on GC

THE Southern Gold Coast is once again hosting the launch of the ASP World Tour with the Quicksilver and Roxy Pro to be held in Coolangatta from February to March.

Connecting Southern Gold Coast general manager Jim Wilson said the start of the surfing tours can be compared to other cities hosting the launch of sporting events.

“Every January, Melbourne hosts the launch of the ATP Grand Slam World Tour with its Australian Tennis Open, and this has a massive economic impact on that city and Victoria, as a whole,” Mr Wilson said.

“The Gold Coast has every reason to view the launch of the ASP World Tour, via the Quicksilver and Roxy Pro, in a similar light.

“In fact, unlike Melbourne, our City can do much, much more to use the launch of the ASP World Tour as a tourism promotional opportunity and all businesses should be thinking of better ways of doing this.”

Mr Wilson said the surfing calendar was impressive.

“Just like the lead up to the Australian Tennis Open, there are many competitions, which are used both as lead-up events and as part of the overall build up to the launch of the World Tour,” he said.

“We experience the same atmosphere in Queensland, with over 12 “surfing comps” and other activities, building up to the “crescendo” of the Quiksilver and Roxy Pro.“One has only to look at the Events Calendar of Surfing Queensland, to get a feel for the enormity of the lead-up events.

“CSGC is proud to list its involvement with surfing as follows.”

Funding of shuttle bussing and economic impact statement for the Quiksilver and Roxy Pro to be held in late February/early March 2011.

Continuing assistance to Surf World Gold Coast Museum at Currumbin, via website improvements and electronic marketing initiatives.

A sponsor of the prestigious Rhythm Kirra Teams Challenge to be held from February 11 to 13.

Lead sponsor of the Surfing Australia’s National Annual Awards Night and Hall of Fame Induction to be held on February 5 at the Gold Coast Arts Centre.

Working with Surfing Qld to part-sponsor another WQS surfing event on SGC in 2011.

In late 2010, assisted local industry participants with the formation of the Australian Surf Craft Industry Association, which like Surfing Australia and the ASP World Tour, will have its headquarters in the Southern Gold Coast.



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